ul. Warszawska 40, lok. 2A — Katowice
Advertising and media planning from Katowice
TELEKOMUNIKACJA AI Sp. z o.o. plans and buys advertising across digital and classic media, and works from a written media plan rather than a slide deck of buzzwords.
Channel plan — active
RunningSearch advertising
Capture demand that already exists — keywords, budgets, landing fit.
Display and programmatic
Automated inventory for reach and repeated contact across Polish sites.
Online video
Pre-roll and social video where recognition matters more than a click.
Social and retargeting
Awareness placements paired with follow-up to the people who already visited.
Classic media
Television, press and local placements when reach or local presence justifies them.
Measurement and reporting
Reach, frequency, clicks and cost figures, reported on the schedule set in the plan.
Every row carries a duration and a spend field before anything goes live.
Read the media planning processPlan agreed, measurement frame set, spend fields filled in.
What this company does
Media planning and media buying, decided before it is bought
We handle media planning and media buying for advertisers who need a clear channel decision: which formats, at what budget split, against which audience, for how long. That covers reklama internetowa, display, video, search and programmatic buying, plus classic placements where they still do the job.
We are a small Polish spółka z o.o., so the work is done by the people you talk to, not handed to a junior after the pitch.
Digital first
Search, display, video, social and programmatic buying, planned as one mix.
Classic where it works
Television, press and local placements included when reach or regional presence demands it.
Written plan, not a deck
Channel list, budget split, audience, measurement frame and reporting schedule in one document.
Direct contact
The people who plan the campaign are the people who answer your email.
Where we sit in the Polish market
Poland's advertising market keeps growing, and digital is the part that moves fastest. Television still carries mass reach, retail media is expanding, and mobile plus social formats shape a growing share of the conversation.
Our job is to decide which of those pieces your budget should touch.
Automated buying
Programmatic was estimated at roughly 47% of the Polish online market in the commentary we follow — a sign of how much buying now runs through automated systems rather than direct deals.
Mass reach
Television remains the reliable route to large national audiences, which is why it still appears in plans built for recognition rather than clicks.
Retail and mobile
Retail media is expanding and mobile formats now carry a large share of daily contact, which changes both the creative brief and the budget split.
Channels we plan and buy
Each channel has its own cost logic and its own creative demand
Search captures existing demand; display and video build recognition; social platforms handle both awareness and retargeting. We do not sell one channel as the answer to everything, because a media mix built around a single format usually underdelivers on either reach or frequency.
Compare channels and formatsHow a media plan gets built
From brief to agreed measurement frame
A plan starts with a brief: what you sell, who buys it, what a realistic outcome looks like, and what the budget actually is. Nothing goes live without an agreed plan and an agreed way to check it.
Brief and realistic outcome
What you sell, who buys it, what a realistic result looks like, and what the budget is.
Audience definition
Who the campaign has to reach, in what region, and how often contact should repeat.
Channel mix and budget split
Which formats take which share of the budget, and what each one is expected to do.
Frequency targets
How often the same person should see the message before it counts as wasted spend.
Measurement frame and reporting schedule
Which numbers get checked, how often reports arrive, and what counts as progress.
The full walkthrough lives on the media planning page — audience definition through to frequency targets and reporting.
A Katowice base, with advertisers across Poland
Registered office
ul. Warszawska 40, lok. 2A
40-008 Katowice, Poland
Office hours
Monday to Friday, 9:00 AM – 6:00 PM
The Katowice base and who we work with
Remote cooperation is normal, and the plan says which mix applies
Our registered office is at ul. Warszawska 40, lok. 2A, 40-008 Katowice. We work with advertisers across Poland, and remote cooperation is normal: briefs, plans, and reports travel by email, and meetings happen on a call unless you prefer to come to Katowice.
Regional advertisers in Silesia often want a mix that includes local presence, while national campaigns lean harder on digital scale. Both are workable, and the plan says which is which.
Reklama internetowa in practice
Online advertising is not one thing. It is search ads, display banners, video pre-roll, social placements, and programmatic inventory bought through automated platforms. Each has its own pricing model, from cost per click to cost per thousand impressions, and its own creative requirements. When a client says they want to be online, the useful next question is what the campaign should do.
Be seen
Reach-driven formats buy impressions and repeated contact. Judged on reach and frequency rather than clicks, and priced per thousand impressions.
Be clicked
Action-driven formats buy visits, leads or sales. Judged on clicks and cost per click, and demanding a landing page that matches the ad.
Be remembered
Video and social formats buy memory. Judged on creative quality and repeated exposure, which is why the budget spread matters more than any single placement.
Working with retail, telecom, and service brands
Retail advertisers usually need constant presence, because convenience shopping is a daily habit and recall decays fast. Telecom brands compete on coverage, handset offers and service bundles, and they tend to run long brand campaigns alongside short promotional bursts. Service businesses often need search visibility plus a narrower display footprint. We plan each of these differently, and the channel comparison page sets out the trade-offs.
Brand awareness versus direct response
Most budgets have to serve both, and the split should be a decision, not an accident. Awareness work buys reach and repeated contact, measured in reach and frequency rather than clicks. Direct response buys action, measured in clicks, leads or sales. We set the ratio explicitly in the plan and report the two sides separately.
What you get before you commit
A first conversation costs nothing and usually produces something useful
You get a view on whether your current channel mix makes sense, and what we would change. If it goes further, you get a written plan with the channel list, the budget split, the target audience, the measurement frame, and the reporting schedule. You can take that plan elsewhere — we would rather be judged on the thinking than on a contract clause.
Send a briefMeasurement you can check
The platform's numbers and the tracking's numbers, reported separately
We report on reach, frequency, impressions, clicks, and cost metrics, and we separate what the platform claims from what the tracking confirms. Gemius AdReal-style market data is a useful reference point for how ad contacts and active brands behave in Poland, but your campaign is judged on its own numbers.
Reports arrive on a schedule agreed in the plan, with the raw figures attached.
Reach
How many distinct people saw the campaign
Frequency
How often each of them saw it
Clicks
Confirmed actions, not platform estimates
Cost
Cost per click and per thousand impressions
Agreed reporting schedule
in planRaw figures attached to every report
monthlyAwareness and direct response reported apart
in planCycle closed: the plan, the spend, and the report all come from the same agreed frame.
Company registration details
TELEKOMUNIKACJA AI Sp. z o.o., registered in Poland
These details appear in the footer of every page on this site, as they should on a company website. If you need them for an invoice, a contract, or a verification check, they are there.
Registration record
Verified- Company
- TELEKOMUNIKACJA AI Sp. z o.o.
- Registered address
- ul. Warszawska 40, lok. 2A, 40-008 Katowice, Poland
- KRS
- 0001178761
- NIP
- 9542889925
- REGON
- 542055062
- Contact
- 0622539213 · [email protected]
Questions advertisers ask us first
If your question is about a specific service, the advertising services page lists what we do; if it is about process, start with media planning.
Do you work with advertisers outside Katowice?
Yes. We are registered in Katowice and work with advertisers across Poland. Briefs, plans, and reports are handled remotely by default, and meetings can be arranged in Katowice or by call.
Can you take over a campaign that another agency already runs?
Often, yes. We start by reviewing the existing plan, the channel mix, and the reporting, then say what we would keep and what we would change. There is no requirement to rebuild everything from zero.
Do you only do online advertising?
No. Digital is usually the larger part of a plan, but classic placements are included where they serve reach or local presence better than digital inventory does.
How to start
Send a short brief to [email protected] or call 0622539213. Tell us what you advertise, roughly what you spend, and what you want to change. Either way, you will get a straight answer about whether we are the right fit.
Registered office
ul. Warszawska 40, lok. 2A, 40-008 Katowice, Poland
A written media plan, a measurement frame, and the registration details in the footer — that is the whole sheet.